Saturday, July 24, 2021

Three Secrets of Cost Per Action (CPA) Marketing



 As a newbie getting into the affiliate marketing arena can be very challenging.

There are many affiliate programs you can consider and depending on your interests or niche one may be better for you than the other.

For newbies CPA (or Cost Per Action) marketing maybe one you should consider due to it being less complicated to get started.  

CPA affiliates make millions per year, it’s a great type of marketing to get into because you get paid whenever someone (ie your site visitor) performs a certain action, such as submitting an email address.

As an affiliate, you promote different CPA offers.

These offers may vary in terms of the actions required to get paid.

Below are three types of CPA:

1) Zip submits – Similar to email submits, the visitor only has to submit their post code to again, receive something in exchange.

2) Email submits – This type of CPA offer requires that the visitor submits their email address in exchange for something like a voucher, entering a contest, getting a discount, a free sample, etc.

You as the affiliate would get paid a small amount (let’s say $1) for this email.

These may pay even less than email submits but are about on par with the payments.

3) Free offer that requires a credit card – These types of CPA offers usually pay a lot more, from $10 to $50 and above.

In order for the visitor to get a free something, e.g. a free can of coffee, they must submit their credit card information because the free gift requires a small shipping fee.

Since the company offering the free product now has your site visitors credit card information, they can re-bill them for next months shipment therefore you, as an affiliate, get paid a lot more.

CPA marketing is a great way to begin your affiliate marketing career and if you follow proven steps, you could potentially earn a ton of money.

How To Get Qualified Traffic To Your Site

Getting qualified traffic to your high converting sales/squeeze page should be a priority.

Make sure your site is appealing for your niche to attract customers and increase conversion numbers.

If your traffic is good but conversions aren’t, then focus on improving your site in order to increase conversions.

Use a tracking system to determine where your visitors are going and if they’ve taken action on the merchant’s website so you can be sure you’re getting paid for every lead you send.


– Pay-per-click: As it sounds, you are paid every time someone clicks on a link or ad.

The most popular pay-per-click affiliate network is Google Adsense.

– Pay-per-lead: This option is for advertisers that are looking for people to join or sign-up. It is most common in financial services, where companies are looking for leads to sell products, such as insurance. The most popular pay-per-lead affiliate network is Commission Junction.

– Pay-per-sale: This one is also plain and simple. You post and advertisement, and you are paid a percentage of the sale your ad placement generates. The most popular affiliate networks in this space are Commission Junction, LinkShare, and ClickBank.

– Pay-per-action: This option is fairly new, and allows you to get paid when a user completes an action. There are two main ways: one of my favorite is done by InfoLinks, where they highlight links on your site, and you are paid if the user hovers over the link long enough to open it (usually about 2 seconds). The other way is very new, and it is pay-per-call. Both Commission Junction and FlexOffers have new programs that designate a 1-800 number specifically for your website, and you get a lead payment whenever someone calls.

– Pay-per-post: This option is directed almost exclusively towards bloggers. Payperpost is the main player in this space, and like it sounds, they pay you a commission when you write a blog post about their advertisers.


Here is a list of 30 affiliate programs and there are many more not listed for you to consider.  

I have personally used a number of these affiliates below with success. 


1.  Affiliate Window – This is a pay-per-action and pay-per-sale affiliate marketing program that has many name brand retailers using the service.

2. – This a pay-per action affiliate marketing network that includes sales, leads, and a few pay-per-click.

3.  Atrinsic – An affiliate marketing program that is structured around the brand of content being delivered.

4.  AvantLink – This affiliate marketing program is a cost-per-sale affiliate model.

5.  BankAffiliates – This affiliate marketing program is targeted towards banking products.

6.  Bidvertiser – This is a pay-per-click affiliate marketing program that is similar to Google AdSense, but it allows the publisher to accept or reject ads.

7.  Card Synergy – This is a cost-per-action affiliate program that pays for mostly banking and credit card programs.

8.  Chitika – Chitika is a per-per-click affiliate marketing program that is also similar to Google AdSense and tries to contextually select ads.

9. – This is a pay-per-action affiliate marketing network that delivers for both sales and lead generation. It has many name brand retailers.

10.  ClickBank – This is a pay-per-sale affiliate marketing network that includes many eBooks. Some content is great, but some is garbage.

11.  ClickBooth – This is a pay-per-sale affiliate marketing program that includes some very well known retailers.

.  12Commission Junction- This is the daddy of affiliate marketing websites. There are pay-per-click, pay-per-lead, pay-per-sale, and even pay-per-call advertisers on the site.

13.  Commission Soup – This is mainly a pay-per-sale affiliate program. There are several known retailers, but many unknowns.

14. – This is a pay-per-action affiliate marketing program that claims to have cookie-less commission tracking.

15.  DirectResponse – This is the pay-per-click side of DirectLeads.

16.  FlexOffers – This is a pay-per-sale and pay-per-lead affiliate marketing program that has a lot of major brand names!

17.  Google AdsenseGoogle Adsense is the most used affiliate network on the internet. It is pay-per-click, and it is used everywhere!

18.  Hydra Network – An exclusive affiliate marketing program that focuses on high quality brands.

19.  InfoLinks – This is a pay-per-click affiliate marketing program that focuses on text links.

20.  Kontera – This is a pay-per-click affiliate marketing program that focuses on contextual in-text ads.

21.  LinkConnector- This is a pay-per-action affiliate marketing network that also has pay-per-call. It has a technology that allows direct links to websites.

22.  LinkShare – This is a pay-per-sale and pay-per-lead site that has great advertisers and a reliable interface.

23.  LinkWorth – LinkWorth is a text link advertising provider that embeds text links on your website.

24.  MaxBounty – This is a pay-per-action affiliate marketing site that also has some pay-per-click. It focuses on social media and email marketing.

25.  Media Whiz – This is a pay-per-lead and pay-per-sale affiliate marketing site that also has some email affiliate marketing strategies.

26.  Never Blue – This is a pay-per-lead affiliate marketing program

27.  pepperjamNetwork – This is a new affiliate marketing program that has some advertisers.

28. ROI Rocket – This is an email affiliate marketing program that includes many brand name advertisers.

29.  Share a Sale – This is a pay-per-click, pay-per-sale, and pay-per-lead affiliate marketing company. There are some large advertisers.

30.  SkimLinks – This is an affiliate program that acts like InfoLinks, where javascript will automatically turn your links into affiliates and you get a commission from it.





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