Thursday, December 14, 2017

Building Your Target Market Through Twitter

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Twitter has grown tremendously since its launch in 2006.

Twitter was noted as the third largest social media site next to MySpace and Facebook.

Many individuals use Twitter for personal blogging and  business owners are now utilizing the site to promote their business.

11 Ways To Maximize Twitter

1.  Write articles

2.  Receive feedback

3.  Post updates about your brand

4.  Market new products

5.  Create blog posts

6.  Conduct a tele-seminar

7.  Build a list

8.  Build relationships

9.  Post questions (Twitter Chat)

10.  Answer Questions (Twitter Chat)

11.  Post pictures

12. Periscope (video)

You can use the site for your market research. 

Every business has its target market.

Through Twitter, you can easily access your target market and get useful feedback from them.

Many of today’s business owners fail because they don’t know the true needs of their market.

With the help of the social network site, you can easily listen to the needs of your prospects, the issues they are currently facing and the kind of help they want.

 

There are now 8 kinds of Twitter Cards for “a beautiful consumption experience built for Twitter’s web and mobile clients”:

  • Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.
  • Product Card: A Tweet Card to better represent product content.
  • Summary Card with Large Image: Similar to a Summary Card, but offers the ability to prominently feature an image.
  • App Card: A Tweet Card for providing a profile of an application.
  • Photo Card: A Tweet sized photo Card.
  • Gallery Card: A Tweet Card geared toward highlighting a collection of photos.
  • Player Card: A Tweet sized video/audio/media player Card

These pieces of information are vital to your business.

You can create blog posts or write articles about the needs of the market.

You can also create a new service to meet such needs or perhaps you can conduct a tele-seminar on a topic that might
interest the target market.


Build a list.

Once you have your list, you can share your information like newsletter and free gifts.

You don’t need to promote your business every time you communicate with your target market but you can also mention it every now and then.


Whenever you meet someone on the site, try to establish a good relationship.

You are a customer too.

You buy from people who you trust and like.

Your target market also behaves the same way. You must get to know your clients better and win their trust and confidence.

Ninety percent of your updates or tweets should contain helpful contents and try to limit your promotion.

By doing so, you can attract more prospects and later on, subscribers.

3 Top Twitter Tools To Measure & Grow Traffic

TweetReach- offers a free snapshot of up to 50 tweets related to a screen name, url or topic that tells one how many people were reached via the number of tweets with a list of which Twitterers contributed how many impressions.

#KnowYourFollowers- Schmap’s #KnowYourFollowers offers a look at the demographics of your Twitter followers. Demographics are an important tool for breaking out of the mindset of more followers is better.

Twitalyzer - Twitalyzer offers a group of free tools that give one a sense of overall reach and impact once you sign in with your Twitter account. In particular, their metrics page gives one a score for such measures as impact and engagement (with definitions) including scores from PeerIndex and Klout.

Learn how to create blogs.

In order to show your expertise in the business, you need to post good blogs.

You can only post up to 140 characters on Twitter for each post.

Twitter provides tools that can automatically check the blogs you’ve posted and share them to your target market.


Offer tele-seminars and events.

In order to increase the number of prospects on your list, you should send out invitations for tele-seminars and events.

The more people you invite, the more you can promote your business.

Twitter Profile

You must create your own twitter account first before you can use the site for make money online business purposes.

Creating a profile page for your business is the first task that you should accomplish.

Once you have your own account, you can let other users of Twitter know about your business.

The twitter question that you need to answer is – what are you doing?


You must answer this question so that you can let the world know about your business.

After that, you can now follow the helpful tips mentioned earlier.

Target Market

Studying the target market is very important for your business success.

Identify their needs and wants so that you can give the right answer.

Remember, you must try to build trust and confidence.

Twitter has millions of users from all over the world.

Just imagine how many of them you can get to patronize your business.

Gathering clients through Twitter is not as difficult as you think.

 Resources: 

Twtrland

twtrland-kissmetrics

http://twtrland.com/-See a visual snapshot of your online presence on Twitter, Facebook and Instagram. Unfold influence metrics, audience demographics, close network and much more.  Easily find the true influencers in any skill, anywhere in the world. Promote your brand, hire professionals and connect with the people that drive the social revolution.  The most comprehensive marketing solution to help you build and monitor your brand, analyze your landscape and find influencers.  

 

Followerwonk

Followerwonk

https://followerwonk.com/- 

    • Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet?
    • Find and connect with new influencers in your niche.  
    • Use super-actionable visualizations to compare your social graph to others.  
    • Easily share your reports with the world.

 

Pluggio

Pluggio

https://plugg.io/-  is a much newer tool to manage Twitter and Facebook. Using a folder navigation system, it allows you to segment information in different ways so you can track users, groups, hashtags and keywords.

    • It incorporates scheduling of social media posts and also allows Buffer-style drip feeding of posts to different networks through the day. It can help you identify people who are posting using various keywords and hashtags so that you can follow them. As if that’s not enough, it can also be used as an RSS reader, allowing you to read content online and immediately post it to your social sites.

       

 

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